According to the company

“We make toys with a twist. Toys as dark as the inside of a heifer. And they all have one thing in common. They’ve been run over. We’re calling it Squash-Plush.

We’re starting our macabre range of collectibles with Twitch the Raccoon. He’s a teddy that’s been squished flat. His guts and blood are made of squidgy plush material and he comes in a made to measure body bag. He also has an identity tag, and for the first 1000 Twitch characters we’re doing limited edition tags.”

As stupid as it sounds this video rocks!  I want the driver! 

[kml_flashembed movie="http://www.youtube.com/v/83S7w2bdwtY" width="425" height="350" wmode="transparent" /]